Retail Innovations

Retail Innovations

Calon Wen’s milk paks moo-ve into TV

Calon Wen’s successful organic milk in a bag concept is continuing to attract ethical customers. Launched in Waitrose in June 2007, Tesco are the latest retailers to add the product concept to their dairy range in 43 stores..

Such is the success of the bag, Calon Wen are launching a Wales-wide TV advertising campaign to highlight the ground breaking eco paks.

Dispensed using the reusable eco pack jug (also recyclable) the bag uses 75 per cent less packaging than conventional poly-bottles and are processed using renewable energy. The bag is incredibly strong and is both easy to store and dispose.

Calon Wen home page

New style for Thatchers 500ml portfolio

Thatcher new 500ml bottle, used for its Single Variety has rolled out to other 500ml products in its portfolio. Thatchers Gold, Thatchers Pear Cider and Thatchers Oak Matured are also now being bottled in the new, lightweight packaging.

“The new, shorter bottle has stronger shelf presence, as well as being fridge friendly” comments Martin Thatcher, MD Thatchers Cider. “Mindful of minimising packaging requirements, we have also reduced the weight of the bottle”.

The bottle is quoted as being 21% lighter by Thatchers PR Manager, Penny Adair.

Thatchers home page


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